Mike Fredy

With over two decades of experience in the building materials industry, I’ve dedicated my career to guiding builders, homeowners, and professionals through the selection and application of smart, safe, and innovative products. My approach blends analytical insight with creative problem-solving, ensuring that every solution I offer is both practical and forward-thinking.

As the Evolution steel deck frame Business Development Manager for the Pacific Southwestern region for Fortress Building Products, I collaborate with a wide range of stakeholders—public agencies, code officials, architects, engineers, distributors, dealers, builders, HOAs, insurance providers, real estate professionals, and homeowners—delivering tailored solutions that meet both code requirements and real-world needs.

My commitment to fire-safe building practices began in 2007, after witnessing firsthand the aftermath of the Angora Fire near Lake Tahoe. Watching a news segment featuring a homeowner whose fiber cement siding saved his house lit a spark in me—one that has driven my passion for wildfire-resilient construction ever since. That moment kicked off years of fire code research, product education, and advocacy.

Today, fire compliance and WUI-rated solutions are part of my everyday conversations. I’ve utilized CAL FIRE’s Building Materials Listing project more times than you can imagine and continue to push for greater public awareness through partnerships with the California Fire Safe Council (Check out their Vendor’s List!), Living With Fire, IBHS and more. I aim to help all homeowners, builders, dealers, distributors and insurers make informed choices.

Whether I’m working with FireWise communities or a first-time builder exploring Fortress Evolution steel framing, my mission is the same: to be a trusted advisor, a resource, and a problem-solver. Your success and peace of mind are my priorities—from your first question to your final installation.

placer county california

I live in Placer County, California, which has significant wildland-urban interface (WUI) areas, where homes and other structures mix with wildland vegetation. This interface presents a heightened risk of wildfires. A large portion of the county is classified as having a high or very high fire hazard severity.

Placer County actively works to mitigate wildfire risks in the WUI through various initiatives, including education, fuel reduction programs, and community engagement.